Members encouraged to take part in ‘Behaviour Change Signage and Hazard Communication Survey’ for VSG research project

On behalf of the Visitor Safety Group (VSG), Snowdonia-Active are undertaking a research project to develop evidence-based guidance to assist organisations in establishing more effective visitor facing hazard communication strategies to achieve behaviour change.  This is an exciting piece of work which forms part of a growing national and international conversation about how we can help people to enjoy the outdoors safely.  As part of this work we are seeking to understand how organisations currently communicate safety messages to visitors and the issues they encounter concerning visitor safety.

We would be grateful if you could complete this survey by clicking on the link below.  Please could you also encourage colleagues in other departments (operations/communication/recreation management/visitor experience) to complete the survey so that we can gather a range of responses.

Keeping visitors safe: Behaviour change signage and hazard communication survey

The information you provide will be treated confidentially and no comments or information will be attributed to you or your organisation in any materials produced during this project without your prior consent.

If you would like to know more about this work please contact Emma Edwards-Jones (

Deadline Friday 18th June 2021